Tag: direct mail postcards
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3 Creative Ways Businesses Can Use Direct Mail Postcards
We all receive postcards in the mail. And for good readson—they’re effective. There are a number of ways you can use direct mail as part of your overall marketing strategy to extend your reach to prospective clients. A lot of our clients make use of direct mail postcards.
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What Does it Really Cost to Mail a Postcard?
One of the reasons so many businesses and organizations like to use postcards as part of their marketing outreach is that the format allows them to reach clients, customers, or constituents quickly, easily, and inexpensively. Cards are relatively simple and fast to design, write, print, and mail. And as far…
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Short Is Sweet: Why Saying Less Sometimes Converts More
You may have read the research: when it comes to Internet marketing, long copy converts more than short. In fact, it’s been proven that long copy can offer as much as double the ROI short copy provides. That’s the Internet, though. While it is true that long-form pieces in…