What is Offset Printing—And Why Does It Matter for Mailing?

  • Author: admin
  • Posted on: November 29, 2016
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When using direct mail as part of your overall marketing strategy you have to make  decisions about how you’re going to get your mailer printed. You’ve got to print something before you can mail it. One choice you’ll have is whether to use offset or digital printing. What is offset printing—and why would you choose it over digital printing? Is it always the right choice? Here’s a quick comparison. Read More

Coming to Terms With Mailing Terms: What’s Bulk Mail?

  • Author: admin
  • Posted on: November 4, 2016
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  When you hear the term “bulk mail,” what comes to mind? The term is still used a lot in direct marketing circles. But what does it really mean? It really doesn’t have anything to do with a mailing piece being “bulky” or with how stuffed someone’s mailbox might be. Read More

What is Direct Mail Strategy?

  • Author: admin
  • Posted on: September 20, 2016
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  Every now and then—over the more than 40 years we’ve spent helping businesses and organizations with their direct mail needs—we’ve had a prospect tell us, “We need to get a mailing out in the next month or so.” Our response to that statement sometimes surprises them: “Why?” Read More

What is Direct Mail Geo-Targeting?

  • Author: admin
  • Posted on: September 15, 2016
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  Targeting an audience by a geographic area is nothing new for direct mailers. It’s common for restaurants, veterenarians, dentists, and physicians to target and mail to a specific zip code or geographic area near their location. Read More

Direct Mail Frequency: How Often Should You Send Out/Follow Up a Campaign?

  • Author: admin
  • Posted on: April 2, 2015
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  Knowing how often to send out a direct mail campaign is vital if you want to avoid fatigue among your target market. At the same time, however, you know the experts believe it takes seven hits before the typical consumer responds to a direct marketing offer. So how do you strike a healthy balance between not sending too many or too few? Here’s how to do it: Read More

3 Things to Avoid in a Direct Mailer

  • Author: admin
  • Posted on: August 28, 2014
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  It can be difficult to carry out a successful direct mail campaign. While there are several steps people can take to ensure success, many make the same mistakes on more than one occasion. This virtually guarantees their direct mail ends up in the trash. Read More

What Your Font Says About Your Direct Mailer

  • Author: admin
  • Posted on: August 26, 2014
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  Typography is one of the most important aspects of successful marketing. Unfortunately, the marketing world consists of two extreme opposites: people who want to use overly minimal fonts like Times New Roman 12 point and people who want to use gaudy, distracting fonts that make the text nearly impossible to comprehend. Read More