What is Direct Marketing?
What exactly is direct marketing? How does it differ from any other kind of marketing—and why does that matter to your business? Read More
How the USPS Squabbles Could Affect Your Direct Mail (and what to do about it NOW)
The USPS has been threatening financial collapse for what feels like eons now, but in reality it has only been a few years. Now, a round of talks scheduled for Fall of 2014 (now!) threatens to result in the closure of 82 mail-processing centers and the loss of 15,000 jobs. Since 2012, USPS has already consolidated 141 processing centers, leading to a much leaner service than in the past. The issue is now the subject of a major squabble in the Senate, and it’s looking more and more likely that at some point the service will die out entirely. Read More
4 Critical Components of a Direct Marketing Strategy
With all the focus on inbound marketing these days it’s often thought that direct mail no longer has a place at the marketing table. This isn’t true. With a little imagination you can make sure your direct marketing strategy complements your other activities.. Here are 4 critical components to include in direct mail to integrate it into your overall marketing plan. Read More
Why Your Direct Mail Isn’t Working (Hint: It’s Not Due To Old Technology)
Marketers know that direct mail is so “last century.” It’s just not effective anymore. The folks at Rochester Institute of Technology would beg to differ. On their… Read More
6 Common Direct Marketing Questions
Our digital age provides more advertising opportunities than ever before, yet direct marketing remains one of the most effective advertising tools available. With so many direct marketing opportunities available—from text messaging promotions to… Read More
Direct Marketing Strategy: Do You Have More Money or Brains?
“If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing. “–Guy Kawasaki,… Read More
Direct Marketing Measurements
In the 1960s renowned media and communication theorist Marshall McLuhan stated, “Advertising is the greatest art form of the twentieth century.” And like all great art forms, advertising has changed and adapted… Read More