What Google Analytics Can Reveal About Your Online Marketing

  • Author: admin
  • Posted on: February 8, 2014
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  When trying to evaluate your online marketing strategy, one of the most useful tools at your disposal is Google Analytics. Google Analytics is a great program for assessing website activity to increase return on investment (ROI). Integrating Google Analytics into your business’ website can transform the way you think about your site, by providing you with a wealth of data. A Web Designer’s Favorite Thing Read More

Ways To Use Internet Marketing To Increase Revenue

  • Author: admin
  • Posted on: February 18, 2013
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Growing a business today requires more than local marketing and advertising techniques. In order to reach extended audiences and appeal to a greater group of potential consumers, it’s important to implement various… Read More

How to Become a North Korean Marketer

  • Author: admin
  • Posted on: September 4, 2012
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Post inspired by David Meerman Scott’s (@dmscott) keynote at Inbound 2012 presented by Hubspot. Inbound 2012 Photo courtesy of @paulfuriga… Read More

The Changing Face of Marketing: Life Imitates Art

  • Author: admin
  • Posted on: March 26, 2012
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Guest Post by Mike Smith of WordSmith Creative In 2002 there was a very interesting futuristic film produced by Steven Spielberg and starring Tom Cruise. While the main theme of Minority Report… Read More

Smarketing: The Marriage of Sales and Marketing

  • Author: admin
  • Posted on: March 8, 2012
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In many companies there is constant tension between the sales and marketing departments. The people in sales complain that marketing never gives them good quality (read that as “qualified”) leads. Marketing people… Read More

Social Media Confusion

  • Author: admin
  • Posted on: January 5, 2012
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According to HubSpot, 74 percent of businesses say social media is the leading emerging channel for lead generation. That’s not really surprising when you consider that companies that… Read More