Adapting Your SEO Strategy To Evolving Search Patterns

  • Author: admin
  • Posted on: February 28, 2014
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  Regular changes in Google’s algorithms generally mean having to adapt our SEO strategy to fit the new criteria. But what many of us fail to take into consideration is how those changes in algorithms also affect how people are searching. And those changes should also be a factor in how we approach SEO. For one thing, search results are becoming more intuitive. Google recognizes your location and provides local search results automatically. It also provides results based on previous searches and browsing activity. Through Google, this information is all connected, and as technology advances, they’re able to use that information to help you get better, more relevant results based on your searches. Read More

Improving Your Marketing Knowledge: 8 Marketing Terms You REALLY Need To Know

  • Author: admin
  • Posted on: February 10, 2014
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  Let’s face it, a lot of people tasked with doing marketing for their companies don’t come from a marketing background. Maybe you’re one of them. You’re expected to produce good marketing results, but sometimes it sounds like other marketing people are speaking a foreign language. And let’s face it, marketing (and marketing terms) has changed over the last few years. So a lot of what you may have learned in your basic marketing classes in college can be pretty outdated. Read More

HubSpot – Tips For Maximizing Your Social Reach

  • Author: admin
  • Posted on: June 26, 2013
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  A successful content marketing plan is geared toward bringing people in and turning them into leads and ultimately customers. The more successful a content marketing campaign is, the more people are brought in. There are a lot of different… Read More