Integrating Direct Mail with Facebook for Premium Results

  • Author: admin
  • Posted on: June 23, 2015
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  Like good coffee, premium marketing results aren’t easy to come by. We’ve been touting the benefits of integrating your various marketing methods for some time now. We know that a multi-channel approach works better than marketing that’s limited to one or two channels, but it’s not always easy for the business owner to know how to integrate the different channels. Here are 5 ways to “cross-pollinate” your direct mail with Facebook, for best results. You can also use this approach with other social media platforms, too: Read More

What’s Your Direct Mail Marketing Strategy?

  • Author: admin
  • Posted on: May 31, 2015
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  Chess is probably one of the more strategic board games one can play. Even casual players carefully consider how they will mount their attack.  It’s been said that what sets world-class players apart from the rest is their ability to “think 10 steps ahead” of the competition. Read More

Direct Marketing Integration: Recognizing Strengths & Limitations of Different Tools

  • Author: admin
  • Posted on: March 15, 2015
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  It’s important to use the right tool for the right purpose. Everybody knows that if your want to make an omelet; you have to break some eggs. But you probably wouldn’t use pliers to do it. It’s inefficient. You’d end up with a mess on your hands and egg shells everywhere (including in the omelet). It’s just not the right tool for the job. Read More

Why Integrating Your Marketing Efforts Is Important

  • Author: admin
  • Posted on: August 8, 2014
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  Some business decisions are pretty straightforward: You either go in one direction or your go in another. You choose retail or wholesale. You aim at an upscale audience, or you appeal to customers who are budget conscious. Your restaurant serves Coke™ or it serves Pepsi™. When it comes to marketing your business, however, it’s not always that simple. Even if your customers are well defined, they aren’t always identical. They don’t always respond to the same approach. Some are quick to respond. Others take a long time to make up their mind. Read More

Babies And Bathwater: Does New Marketing Mean Old Marketing Has To Be Thrown Out?

  • Author: admin
  • Posted on: February 5, 2014
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  Just because something is “established” or has been “done before” doesn’t make it worthless—even when it comes to marketing. As a matter of fact, sometimes it’s the integration of old and new methods that ends up working best. So as you evaluate your marketing efforts this year, don’t be too quick to jettison everything you’ve done before in favor of “new” methods. If you do, you could end up throwing out the baby with the bathwater. Read More

Marketing Trends For 2014

  • Author: admin
  • Posted on: January 1, 2014
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  Change seems to be the one constant in the marketing world these days. Every time you turn around there’s a new social media tool. Of course marketers want to know where things are headed for the future. But businesses are sometimes a little hesitant to embrace new trends, because they’re not sure if the trends will really help them—or if they’ll be outdated within a few months. So what’s in store for this year? The folks at business2community.com have identified 14 brand trends for the coming year. And while we don’t necessarily agree with all of them, we thought some of them were worth some serious consideration. Just Being Known Isn’t Enough: You may be known, but you need to be known for something meaningful and important to consumers. Your brand is no longer just what you say it is. It’s what your customers say it is. What are you known for? Engaging Emotions: Smart marketers will appeal to emotions rather than simply focus on functionality or pure reason. To be honest, this isn’t really a new trend. It’s something savvy marketers have done for years. Defining Brand “Engagement”: Successful marketers will link “engagement” to how efforts increase how well the brand is perceived and a metric that correlates highly with loyalty, sales, profitability and lifetime value. Mobile Optimized: In 2011, Brand Keys trends said mobile would move mainstream. It did. In 2014, brands will need strategies and delivery mechanisms and content that matches consumer multi-tasking and multi-screen behavior. Integration Intensification: Multi-platform traditional and digital models will need to be integrated in all marketing efforts. Again, this isn’t really a new trend. We’ve talked about it before, but it’s more important than ever that marketing efforts work together—and drive customers back to the Web. Read More

Integrating Print And Digital: A New Look At an Old Book

  • Author: admin
  • Posted on: October 1, 2013
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  Just when you think it’s safe to say that print is dead (again), something pops up that reminds us that marketing today continues to integrate all kinds of approaches—and that ultimately—marketing is about more than the media being used. Read More