When It’s OK to Point Your Customers to Someone Else

  • Author: admin
  • Posted on: March 21, 2014
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  Why does your company engage in marketing activities? It’s not to show off your creative talents. It’s not because you have extra money lying around that you need to spend. It’s to attract the right people to your business. It’s to generate leads and to turn those leads into customers. It’s to point people to you, right? Still, there are two times when it’s OK to point potential customers to someone else. And not only is it OK—it can actually work in your favor. Read More

Mobile Optimization And Google Rankings

  • Author: admin
  • Posted on: February 17, 2014
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Strong Google rankings are critical for getting your website seen, whether on the computer or on people’s various mobile devices. Because of the increasing prominence of mobile devices, Google has recently adjusted its formal ranking system to reflect the needs of mobile devices. Learn these key strategies about the new Google Rankings for mobile devices to make sure your company’s website will meet stringent new requirements. 1. Changes in Google Rankings Read More

How Direct Mail Beats Out Online Marketing

  • Author: admin
  • Posted on: February 14, 2014
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  We’ve all heard the argument that direct mail is dead and web marketing is the new way to go. After all, who still uses the postal service to send mail? While that may be true when it comes to most social correspondence or work communication, advertising still fares extremely well when received in hard copy. Engaging customers through direct mail campaigns is a surefire way to get a higher return on investment (ROI) than if you focused all of your efforts on email and web marketing. Direct Mail Response Rates Read More

Should Video Be Part Of Your Marketing Strategy?

  • Author: admin
  • Posted on: July 8, 2013
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According to startupnation.com, Internet users watch more than 4 billion online videos every day. That’s a lot of “eyeballs” on computer (and tablet and smart phone) screens. But what’s really interesting is… Read More

Direct Mail: Gateway to the Internet

  • Author: admin
  • Posted on: September 17, 2012
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Every now and then when you ask for directions you’ll hear someone offer the less-than-helpful opinion that, “You can’t get there from here!” What people really mean is that you may have… Read More

Direct Mail and Online Marketing: A Powerful Combo

  • Author: admin
  • Posted on: February 28, 2012
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Some people might think that Direct Mail and Online Marketing are rather odd bedfellows. One seems kind of “old school” and the other is what’s happening today. In fact, by combining the… Read More

Online Marketing: Why Freshness Matters

  • Author: admin
  • Posted on: December 29, 2011
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At TMR Direct we talk a lot about making sure that you continually add fresh content to your website. We encourage clients to continually update their… Read More