Tag: Social Media Marketing
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How to Integrate Your Direct Marketing and Social Media
It used to be easy. Marketing was straightforward, and what you did depended on how much you had in the budget for things like direct mail campaigns, billboard advertising or radio spots. In today’s digital world it’s a bit more complex, but the opportunities are so much greater too.
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Direct Mail and 4 Falsehoods About Modern Marketing
Direct Mail has been around for a long time. As a matter of fact, the earliest known form of direct marketing occurred in Egypt in 1000 BC, when a landowner wrote an advertisement on a piece of papyrus offering gold for the return of his slave. (We can quibble over…
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What’s the Recipe? Ingredients of a Successful Direct Marketing Campaign
Putting together a successful direct marketingcampaign takes more than a hit-and-miss approach. You can’t leave anything to chance, and it’s essential that you include the most important elements and that they all work together. Here are the three primary components that you need to ensure are rich, well-rounded and fully…