Chess is probably one of the more strategic board games one can play. Even casual players carefully consider how they will mount their attack.  It’s been said that what sets world-class players apart from the rest is their ability to “think 10 steps ahead” of the competition. Read More

  You’ve probably heard it said that, “You never get a second chance to make a first impression.” Whether it’s a first date or a first job interview, the initial impression you make can have some pretty serious implications. So what kind of first impression does your direct mail make on people you’re trying to win as customers? Read More

  If you’ve been doing direct mail for a while, you know that one of the biggest challenges you face may be to get the person you’re trying to reach to actually open your mailer. It’s not surprising. After all, you’re competing with a lot of other messages—TV, radio, Internet, billboards, newspaper and magazine ads—for attention. Read More

  A lot of people tune into the Super Bowl every year just to watch the commercials. Some years there are some great ones. Other years, not so much. If your particular team isn’t playing, the commercials can be the highlight of the whole day.  And when you think about what companies spend to air a commercial during the Super Bowl (an average of about $4.5 million for a 30-second commercial in 2015), you would expect that these clever masterpieces would have some pretty serious impact. Read More

If you want to see the cutting edge in direct marketing, look to the past. After so much time playing second fiddle to email and instant gratification, direct mail is making progress again—especially when it comes to sales catalogs. Read More

  Despite the growing popularity of mobile marketing, a good direct mail campaign still generates plenty of sales for small businesses and corporations. Many marketers focus on writing high-converting copy and using eye-catching graphics, but they don’t put enough emphasis on choosing the right font. The fonts you use says a lot about your approach to business, so choose them carefully. Read More

  To deliver the response you want, every piece of your advertising needs to have the right elements: persuasive copy, a visually appealing design, and the right combination of fonts and colors. The right color often convinces prospects to try new products, while the wrong color makes prospects reluctant to read your promotional materials. Use the principles of color psychology to determine which colors you should use in each of your advertisements or direct mail campaigns. Read More

  At TMR Direct, we call ourselves a “Direct Mail and Direct Marketing Company.” I know this because it says so right on our home page! But just what is “direct” marketing, and what role does direct mail have in the process? Read More

  Everyone’s looking for new ways to do marketing, and in the realm of direct mail that takes the form of communicating with customers in ways that benefit both groups—not just the businesses. This manifests in innovative ways to give the campaign value instead of just focusing on sales, and makes a direct mail strategy an integral part of inbound marketing. Read More

  Spring holidays are often the time when churches, synagogues, and mosques turn their attention to charities and missions offerings. Yet many people cringe when they see appeals from charities and non-profits in their stack of mail, fearing scams. Below are several ways to alleviate this concern by showing that your cause is legitimate and securing the interest of potential donors. Read More