If you were in the market for a new pair of shoes, would you head to a store that offered only one style of shoes, in a single color, and all in the same size? Read More

  It’s been said that imitation is the sincerest form of flattery. But it’s also easy to be cheesy—or at least to be perceived as nothing but a knock-off. Las Vegas is full of Elvis impersonators. Sometimes it’s just good, tongue-in-cheek fun. And other times, it’s downright pathetic. Read More

  According to marketing experts, strategy, content, and clients, are the three essentials for successful lead generation in the future. We’re going to give you some strong strategies to generate significantly more clients and qualified leads for your business. All of them are easy to apply and cost effective, and work for all companies, whether large or small. Read More

  Are you “pigeonholing” your marketing strategies? We naturally like things to fit neatly into their own boxes; it keeps life and business organized and, by drawing stark lines between the digital and physical, we feel more in control. Read More

  Part of the key to knowing how to structure the offer in your direct mail campaign is having a firm grasp on the response you want. Often, the required response to an offer is something of an afterthought, but by making it a forethought you can more accurately predict the outcome. Read More

  Unlike email and other forms of digital marketing, direct mail has a physical presence that’s hard to ignore. Once it arrives at the recipient’s address, it has to be handled - either opened and read or, heaven forbid, put straight in the trash. Your message needs to come across loud and clear if you want to avoid the second category. Read More

  The real estate market is one that keeps going from year to year, and agents are always looking for new ways to market the homes on their books. Direct mail is an ideal and extremely effective way for real estate agents to spread the word to customers about new properties they have available, build their brand, or find new contacts—and agents have reached a fresh realization of this! Put simply, direct marketing is a way for marketers to reach their target audience by using postal communication in the form of sales letters, post cards, brochures, newsletters, and so forth. Read More

  Picture the scene: You’re driving down the road and feeling hungry. In the distance, you see a giant pink M. The shape looks right, but you expected something different. You drive on, keeping your eyes peeled for the brand you’re familiar with. Read More

  Even though direct mail might seem less popular than it was in the past because of marketers using electronic media instead, it is still very different from the so-called “junk mail” of years gone by. These days, because of new production, format, and personalization options, direct mail has become a lot more relevant and interesting to those receiving it. Read More

  Have you ever noticed how some things just seem to have staying power? There are some things that just keep on going. The Energizer Bunny™ keeps on going and going. The Rolling Stones are still touring. And the Chicago Cubs are still in pursuit of a World Series win (and according to the Back to the Future movies, 2015 is their year!). Read More