No business can afford to waste marketing money these days. But if direct mail is part of your overall marketing strategy (and it should be), there are three mistakes that can result in your mailings being trashed without even being opened. Read More

  The end of an old year means it’s time to start marketing for the new one. Maybe you’ve planned this for awhile and already have some great ideas, or maybe this is your first time marketing and you feel a bit lost. No matter what your experience, a good direct marketing plan is vital, but can be overwhelming if you try to do everything at once. Today, we’ll focus on a few key areas to pay attention to during next year’s marketing plan. Read More

  We may live in a digital, online age, but every day people still open up their mailboxes to see what’s inside. And every day people actually open the mail they find inside. Why do they do that? Read More

  Putting together a successful direct marketingcampaign takes more than a hit-and-miss approach. You can’t leave anything to chance, and it’s essential that you include the most important elements and that they all work together. Here are the three primary components that you need to ensure are rich, well-rounded and fully fleshed out before you hit the ‘send’ button: Read More

  Increasing the response rates from your direct marketing campaigns is an ongoing project for most marketers.  Direct mail works best with mailing lists you own, such as existing clients or people who sign up to receive your promotions, but even if you use rented lists there are ways to maximize the return on your investment. One of these ways is to create a microsite for each campaign: Read More

In the world of marketing there are all kinds of new social media platforms that have sprung up. Some of them are really cool. And some are really effective when they’re used well with the right audience. Read More

  The year 2015 has barely begun, but business owners are already determining how to ensure their companies do better this year than last year and how to make this year as profitable as possible. Unfortunately, many business owners aren’t fully aware that looking back to 2014 could have plenty of benefits. Today, we’ll look at some of the smart marketing moves companies made in 2014, as well as some of the mistakes business owners make each year. We’ll show you how to avoid pitfalls and have a successful business year. Read More

  After the holidays, most people take a rest from shopping, bargain hunting, and analyzing selections at competing stores. However, retailers experience no such reprieve. We understand retailers must keep profits up after the holidays, and how frustrating it can be when potential shoppers don’t respond to direct mail material. In fact, direct mail often ends up in the garbage, but if you avoid certain mistakes, customers will search out opportunities to visit your store and purchase your products. Today, we’ll look at a few common direct mail mistakes and how to avoid them. Read More

A funny thing about humans is that we tend to take sides: Red or blue; Pepsi® or Coke®, dogs or cats—you get the idea. And sometimes we carry that same approach over into marketing. Read More

  Timing is everything in life and business, and one of the most common mistakes marketers make when they’re sending out a direct mail campaign is to get the timing wrong. It doesn’t help, for example, to be sending out a mailing in mid-December promoting special offers for Christmas! That’s just way too late, but often it happens because the planning process underestimates how long it takes to put the campaign together and pull it off. Read More