There was a time when businesses could simply send out some direct mail, run a few ads in newspapers or magazines, schedule a couple of radio or TV ads, and feel like they had their marketing pieces pretty well lined up. But in today’s competitive market space that kind of approach isn’t going to get you the results you want. Read More

  Change is one thing you can be certain of in life. With each year that passes, marketing goes through changes to the way it’s done, changes in the way it’s received and changes in the way it’s valued. As a critical element of push marketing, experts predict that some of the primary changes in store for direct mail in 2015 are: Read More

  Just because you have a good product, great service, and wonderful employees doesn’t guarantee that potential clients will be lined up outside your door clamoring to do business with you. While those things are essential for a successful business, they’re not enough by themselves. You need to get your business in front of the right people in a way that allows them to see what you have to offer. And then you’ve got to engage potential customers and nurture that relationship until they are ready to buy. Read More

  Sometimes businesses just seem to get off track. No matter what marketing efforts you try, you don’t get the results you want. Read More

  Direct mail is far from “dead in the water.” According to research from Statista, the revenue generated by direct mail advertising grew by $1.2 billion dollars over the past five years. There are various reasons for this statistic, but the moral of the story is that marketers need to take note and ensure we integrate this method of advertising into our overall strategy. Read More

  As important as generating leads is for business, really good marketing is about more than just generating leads. Are leads essential to business success? Absolutely! But leads aren’t the end game. You can’t pay your bills with leads. You need to follow up on those leads—and nurture them—so that those leads eventually become customers. Read More

  So, you thought coupon-clipping went out with the Sunday newspapers delivered to your door for reading over breakfast, didn’t you? Wrong! That might be the image that pops into your head when the word is mentioned, but a recent report from Experian Marketing Services shows that coupons are still a direct marketingdrawcard—even in the digital marketing world. Read More

It’s not unusual for businesses to lump sales and marketing together—particularly when personnel wear multiple hats. And while sales and marketing are related, and should work together, they are two very different things. Understanding the difference is important, and has an impact on how a company engages in direct mail. Read More

  Did you ever take something apart as a kid, just to see how it would work? Then you’d put it back together again—and notice that you had an extra part of two on the floor? Whatever it was you took apart didn’t work right anymore, and the “extra” part on the ground didn’t do much by itself. Read More

  Customer relationship management (CRM) programs have been around for some time, and while CRM is a cornerstone of inbound and digital marketing, it’s not necessarily something you’d expect to be useful in the direct mail environment. Surprisingly, however, there are ways in which your CRM can help to make even your physical direct mailcampaigns more effective, if you can put it to work for you. Read More