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Print Artwork Guidelines
TMR Direct provides the following guidelines to help ensure the best print quality for your mailing components. While some deviation from these standards can be accommodated, the more deviation, the more risk of poor print quality. Our goal is always your satisfaction. If you have questions about whether your artwork…
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What is Direct Marketing?
What exactly is direct marketing? How does it differ from any other kind of marketing—and why does that matter to your business?
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Direct Mail and 4 Falsehoods About Modern Marketing
Direct Mail has been around for a long time. As a matter of fact, the earliest known form of direct marketing occurred in Egypt in 1000 BC, when a landowner wrote an advertisement on a piece of papyrus offering gold for the return of his slave. (We can quibble over…
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What’s the Recipe? Ingredients of a Successful Direct Marketing Campaign
Putting together a successful direct marketingcampaign takes more than a hit-and-miss approach. You can’t leave anything to chance, and it’s essential that you include the most important elements and that they all work together. Here are the three primary components that you need to ensure are rich, well-rounded and fully…
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The Role of Data in Direct Marketing
Data has become currency in direct marketing, and it’s going to stay that way for some time. It has always been valuable to have customer intelligence, but since the advent of digital marketing with its ability to track and measure, data has soared in value. It’s not only companies that…
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4 Top Direct Mail Print Sizes: Which is Best for You?
Direct mail campaigns still create personal, one-on-one connections that few other channels are able to compete with. The average American household gets 2-3 pieces of direct mail per day, however, and that makes it essential for your mailing campaign to stand out among the others. This means that the size…
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How Big Does My Direct Mailing Have to Be to Be Effective?
For many businesses the days of massive direct mailings are over. The increased costs of printing and postage for large direct mail efforts are simply prohibitive. But does the size of a mailing really matter—or can direct mail be effective on a smaller scale? Let’s be clear about something: When…
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Direct Mail and Online Marketing: A Powerful Combo
Some people still think that Direct Mail and Online Marketing are rather odd bedfellows. One seems kind of “old school” and the other is what’s happening today. In fact, by combining the two, businesses can end up with a powerful combination that produces more “bang” for their marketing buck. As…
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4 Critical Components of a Direct Marketing Strategy
With all the focus on digital marketing these days it’s often thought that direct mail no longer has a place at the marketing table. This isn’t true. With a little imagination you can make sure your direct marketing strategy complements your other activities.. Here are four critical components to include…
Direct Mail Resources
A TMR Direct knowledge base to help you get the most out of your direct mailing campaigns.
Subjects
- Direct Mail Marketing (22)
- Mail Piece Design (12)
- Mailing Lists (4)
- Printing (6)