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Print Artwork Guidelines
TMR Direct provides the following guidelines to help ensure the best print quality for your mailing components. While some deviation from these standards can be accommodated, the more deviation, the more risk of poor print quality. Our goal is always your satisfaction. If you have questions about whether your artwork…
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How to Write a Great Fundraising Letter
Sometimes we get so focused on the marketing technology that’s at our fingertips that we lose sight of what our real marketing goals are. Successful marketing isn’t about reaching the maximum number of people for the smallest amount of money. It’s really about reaching the right people with the right…
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Offset Printing and It’s Importance to Mailing
When using direct mail as part of your overall marketing strategy you have to make decisions about how you’re going to get your mailer printed. You’ve got to print something before you can mail it. One choice you’ll have is whether to use offset or digital printing. What is offset…
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Understanding How to Use Large Format Printing in Mailing
Sometimes the best approach to making a big impact with marketing efforts involves “going large.” By that I mean taking advantage of something called large format printing.
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What Does it Really Cost to Mail a Postcard?
One of the reasons so many businesses and organizations like to use postcards as part of their marketing outreach is that the format allows them to reach clients, customers, or constituents quickly, easily, and inexpensively. Cards are relatively simple and fast to design, write, print, and mail. And as far…
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What is a Self-Mailer? Why Choose One?
Every If using direct mail is part of your overall marketing strategy (and there are some really good reasons that it should be), you have a number of options when it comes to getting your message out.
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Short Is Sweet: Why Saying Less Sometimes Converts More
You may have read the research: when it comes to Internet marketing, long copy converts more than short. In fact, it’s been proven that long copy can offer as much as double the ROI short copy provides. That’s the Internet, though. While it is true that long-form pieces in…
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How Do Direct Mailing Lists Work?
Talk to any direct mail expert and he or she will tell you that the list you use for your mailings is perhaps the most important single element in determining the success of your mailing. It’s what’s known in the industry as “The 40-40-20 Rule” (40% of your success…
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What Direct Mail Services Can Your Businesses Access?
When it comes to doing direct mail for your business there’s a lot more involved than simply getting the address and stamp on your mail piece and waiting for the phones to start ringing. To be honest, there are a lot of moving parts and if you want to be…
Direct Mail Resources
A TMR Direct knowledge base to help you get the most out of your direct mailing campaigns.
Subjects
- Direct Mail Marketing (22)
- Mail Piece Design (12)
- Mailing Lists (4)
- Printing (6)