Tag: direct mail
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What is a Self-Mailer? Why Choose One?
Every If using direct mail is part of your overall marketing strategy (and there are some really good reasons that it should be), you have a number of options when it comes to getting your message out.
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How Do Direct Mailing Lists Work?
Talk to any direct mail expert and he or she will tell you that the list you use for your mailings is perhaps the most important single element in determining the success of your mailing. It’s what’s known in the industry as “The 40-40-20 Rule” (40% of your success…
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What Direct Mail Services Can Your Businesses Access?
When it comes to doing direct mail for your business there’s a lot more involved than simply getting the address and stamp on your mail piece and waiting for the phones to start ringing. To be honest, there are a lot of moving parts and if you want to be…
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What is Direct Marketing?
What exactly is direct marketing? How does it differ from any other kind of marketing—and why does that matter to your business?
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What’s the Recipe? Ingredients of a Successful Direct Marketing Campaign
Putting together a successful direct marketingcampaign takes more than a hit-and-miss approach. You can’t leave anything to chance, and it’s essential that you include the most important elements and that they all work together. Here are the three primary components that you need to ensure are rich, well-rounded and fully…
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The Role of Data in Direct Marketing
Data has become currency in direct marketing, and it’s going to stay that way for some time. It has always been valuable to have customer intelligence, but since the advent of digital marketing with its ability to track and measure, data has soared in value. It’s not only companies that…