Tag: direct mail
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How to Integrate Your Direct Marketing and Social Media
It used to be easy. Marketing was straightforward, and what you did depended on how much you had in the budget for things like direct mail campaigns, billboard advertising or radio spots. In today’s digital world it’s a bit more complex, but the opportunities are so much greater too.
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What is Direct Mail?
Let’s cover some of the basics first. Direct mail is one marketing tool that lets businesses and organizations interact directly with their customers and prospects. Businesses craft a message and this message is sent (through the United States Postal Service) directly to the consumer. If someone chooses to respond, they…
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How Do You Plan a Direct Mail Project?
Smart businesses today know they can’t rely on just a single marketing effort to reach their audience and generate leads.They understand the importance of leveraging current social media platforms such as Instagram, Facebook, Twitter, and others. They also know how important the content on their own websites is. But savvy…
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3 Creative Ways Businesses Can Use Direct Mail Postcards
We all receive postcards in the mail. And for good readson—they’re effective. There are a number of ways you can use direct mail as part of your overall marketing strategy to extend your reach to prospective clients. A lot of our clients make use of direct mail postcards.
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How to Write a Great Fundraising Letter
Sometimes we get so focused on the marketing technology that’s at our fingertips that we lose sight of what our real marketing goals are. Successful marketing isn’t about reaching the maximum number of people for the smallest amount of money. It’s really about reaching the right people with the right…
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What Does it Really Cost to Mail a Postcard?
One of the reasons so many businesses and organizations like to use postcards as part of their marketing outreach is that the format allows them to reach clients, customers, or constituents quickly, easily, and inexpensively. Cards are relatively simple and fast to design, write, print, and mail. And as far…