How to Integrate Your Direct Marketing and Social Media

  • Author: admin
  • Posted on: January 2, 2020
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It used to be easy. Marketing was straightforward, and what you did depended on how much you had in the budget for things like direct mail campaigns, billboard advertising or radio spots. In today’s digital world it’s a bit more complex, but the opportunities are so much greater too. Read More

What is Direct Mail?

  • Author: admin
  • Posted on: December 29, 2016
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If you type “Direct Mail Companies Colorado Springs” into your browser, TMR Direct is one of the first search results. That’s great, but just what is direct mail and how can it help companies and organizations that are trying to find new customers and stay in touch with existing clients? Read More

How Do You Plan a Direct Mail Project?

  • Author: admin
  • Posted on: December 20, 2016
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Smart businesses today know they can’t rely on just a single marketing effort to reach their audience and generate leads.They understand the importance of leveraging current social media platforms such as Instagram, Facebook, Twitter, and others. They also know how important the content on their own websites is. But savvy marketers also know they should include direct mail as part of their marketing campaign. Read More

3 Creative Ways Businesses Can Use Direct Mail Postcards

  • Author: admin
  • Posted on: December 13, 2016
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We all receive postcards in the mail. And for good readson—they're effective. There are a number of ways you can use direct mail as part of your overall marketing strategy to extend your reach to prospective clients. A lot of our clients make use of direct mail postcards. Read More

How to Write a Great Fundraising Letter

  • Author: admin
  • Posted on: December 9, 2016
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Sometimes we get so focused on the marketing technology that’s at our fingertips that we lose sight of what our real marketing goals are. Successful marketing isn’t about reaching the maximum number of people for the smallest amount of money. It’s really about reaching the right people with the right message—and moving them to action. Read More

4 Favorite Creative Print Marketing Examples

  • Author: admin
  • Posted on: November 21, 2016
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  Sometimes it’s inspiring, educational, and just plain fun to take a look at what other businesses do with their direct mail efforts. In that spirit, here’s a look at four of our favorite direct mailings that exemplify creativity and innovation.  We hope you’ll be inspired you as you think through your direct mail approach moving forward. Read More

How Much Does it Cost to Mail a Postcard?

  • Author: admin
  • Posted on: November 16, 2016
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  One of the reasons so many businesses and organizations like to use postcards as part of their marketing outreach is that the format allows them to reach clients, customers, or constituents quickly, easily, and inexpensively.  Cards are relatively simple and fast to design, write, print, and mail. And as far as expense goes, they are one of the biggest bargains in the world of direct mail. Here’s a post that looks at a number of reasons that postcard mailings are a great way to reach your audience. Read More

Coming to Terms With Mailing Terms: What’s Bulk Mail?

  • Author: admin
  • Posted on: November 4, 2016
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  When you hear the term “bulk mail,” what comes to mind? The term is still used a lot in direct marketing circles. But what does it really mean? It really doesn’t have anything to do with a mailing piece being “bulky” or with how stuffed someone’s mailbox might be. Read More

How to Use Direct Mail for Restaurant Marketing

  • Author: admin
  • Posted on: October 24, 2016
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  There are some industries where direct mail marketing seems to fit like a glove and generate consistently good responses. That certainly seems to be the case with the restaurant industry. Read More