How to Integrate Your Direct Marketing and Social Media

  • Author: admin
  • Posted on: January 2, 2020
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It used to be easy. Marketing was straightforward, and what you did depended on how much you had in the budget for things like direct mail campaigns, billboard advertising or radio spots. In today’s digital world it’s a bit more complex, but the opportunities are so much greater too. Read More

Coming to Terms With Mailing Terms: What’s Bulk Mail?

  • Author: admin
  • Posted on: November 4, 2016
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  When you hear the term “bulk mail,” what comes to mind? The term is still used a lot in direct marketing circles. But what does it really mean? It really doesn’t have anything to do with a mailing piece being “bulky” or with how stuffed someone’s mailbox might be. Read More

What is Direct Marketing?

  • Author: admin
  • Posted on: October 10, 2016
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  What exactly is direct marketing? How does it differ from any other kind of marketing—and why does that matter to your business? Read More

3 Ways to Increase Direct Mail Results

  • Author: admin
  • Posted on: September 13, 2016
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  You don’t have to live with unsatisfactory results from your direct mail efforts. Just being unhappy, however, isn’t going to change anything. You have to take some action. Read More

Direct Mail Ideas for All the Senses

  • Author: admin
  • Posted on: May 27, 2016
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  Direct mail has always been a visual medium, and that’s never going to change. However, if your pieces are already working well on the visual front, then maybe it’s time to take your direct mail to the next level and stimulate one or two more senses? After all, the goal is to engage and intrigue.  If you can get your prospect’s attention on more than one level, you might be on to a winning direct mail strategy. Read More

Yes! You Can Save on Direct Mail, and Here’s How

  • Author: admin
  • Posted on: April 19, 2016
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  Direct mail has been around for a long time, and it’s still one of the most effective marketing tools out there, delivering a marketing ROI that blows newer technologies – like email marketing – out of the water. However, while it’s completely true that direct mail is a great way to market any business, there’s no denying that there is an initial investment and that it is a numbers game. That means that you need to reach more targeted people with your message in order to reap the benefits. Read More

Direct Mail Strategy: When Less is More

  • Author: admin
  • Posted on: April 14, 2016
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  There’s a good chance you’ve heard the phrase, “Less is more.” It’s a saying that was adopted by architect Ludwig Mies van der Rohe in 1947 as one of the precepts for minimalist design and architecture. Over the years, the phrase has been associated with an uncluttered approach to many disciplines. The basic idea is that the presence of too many elements confuses the image or message or purpose. Read More

Oldies but Goodies: Direct Mail Strategies That Have Stood the Test of Time

  • Author: admin
  • Posted on: February 27, 2016
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  Direct mail has been around for a long time. A very long time. In fact, the first known example of direct mail was found in Egypt, and it dates back to 1,000BC! Over the millennia, there have been a few strategies that have stood out, and stood the test of time. Let’s take a look at the history of direct mail, and the best lessons we can learn from the past. Read More

Direct Mail Frequency: It Takes More Than One Piece

  • Author: admin
  • Posted on: February 11, 2016
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  When we think of direct mail campaigns, we often think of the various ideas we can use to entice potential customers to visit our store, or call us. The creative stuff is exciting, and it’s easy to get caught up in the design and copywriting process. Read More