5 Tips for a Successful Direct Mail Campaign

  • Author: admin
  • Posted on: September 16, 2014
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In direct mail, there are many key components to a successful campaign. Direct mail campaigns can easily flop, so learning proven techniques for ensuring success is crucial. The first step towards victory is reviewing the misguided traditions of failed direct mail campaigns. Read More

Using Thought Leadership in Direct Mail Marketing

  • Author: admin
  • Posted on: September 14, 2014
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  Thought leadership and content marketing are primarily an online, internet-based marketing strategy, but there’s no reason the precepts of these two ideas can’t be used in direct mailers. Rather than pummeling potential customers with blatant ads and cheap tricks, direct mail marketing businesses should consider including useful, unique, and relevant content on their mailers. Read More

Useful Direct Mailers That Will Get Your Company Noticed

  • Author: admin
  • Posted on: September 12, 2014
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Direct mailers are no longer resigned to simple postcards and letter-sized envelops. These days, there are much more inventive options for direct mail campaigns, from mailers that double as pencil holders, to puzzle mailers requiring customer participation to piece together the necessary information. Read More