Tag: Print Marketing

Offset Printing and It’s Importance to Mailing

Direct Mail Marketing, Mail Piece Design, Printing

When using direct mail as part of your overall marketing strategy you have to make decisions about how you’re going to get your mailer printed. You’ve got to print something before you can mail it. One choice you’ll have is whether to use offset or digital printing. What is offset…
Understanding How to Use Large Format Printing in Mailing

Direct Mail Marketing, Mail Piece Design, Printing

Sometimes the best approach to making a big impact with marketing efforts involves “going large.” By that I mean taking advantage of something called large format printing.

Direct Mail Resources