What is Offset Printing—And Why Does It Matter for Mailing?

  • Author: admin
  • Posted on: November 29, 2016
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When using direct mail as part of your overall marketing strategy you have to make  decisions about how you’re going to get your mailer printed. You’ve got to print something before you can mail it. One choice you’ll have is whether to use offset or digital printing. What is offset printing—and why would you choose it over digital printing? Is it always the right choice? Here’s a quick comparison. Read More

4 Favorite Creative Print Marketing Examples

  • Author: admin
  • Posted on: November 21, 2016
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  Sometimes it’s inspiring, educational, and just plain fun to take a look at what other businesses do with their direct mail efforts. In that spirit, here’s a look at four of our favorite direct mailings that exemplify creativity and innovation.  We hope you’ll be inspired you as you think through your direct mail approach moving forward. Read More

Writing for Print Marketing vs. Writing for Digital Marketing

  • Author: admin
  • Posted on: November 2, 2015
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  You might not realize this, but not all writing is created equal. The type of copywriting and content that you use on your website is different to the writing required for long form printed marketing materials, and they both differ from short form printed marketing materials. Here is a basic cheat sheet for the various types of writing you are likely to require for your business. Read More