What is Offset Printing—And Why Does It Matter for Mailing?
When using direct mail as part of your overall marketing strategy you have to make decisions about how you’re going to get your mailer printed. You’ve got to print something before you can mail it. One choice you’ll have is whether to use offset or digital printing. What is offset printing—and why would you choose it over digital printing? Is it always the right choice? Here’s a quick comparison. Read More