How Do You Plan a Direct Mail Project?

  • Author: admin
  • Posted on: December 20, 2016
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Smart businesses today know they can’t rely on just a single marketing effort to reach their audience and generate leads.They understand the importance of leveraging current social media platforms such as Instagram, Facebook, Twitter, and others. They also know how important the content on their own websites is. But savvy marketers also know they should include direct mail as part of their marketing campaign. Read More

13 Holidays That Offer Direct Mail Marketing Potential

  • Author: admin
  • Posted on: May 30, 2016
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  Everyone knows holidays are great for advertising purposes, including direct mail marketing. And there’s a good chance you’re already capitalizing on widely celebrated events like Christmas, Valentine’s Day and Halloween. But there are all kinds of wacky national “holidays” you could be taking advantage of, too. We’ve highlighted a few interesting choices for you. Read More

Nonprofit Mailings: Stories Still Resonate

  • Author: admin
  • Posted on: May 23, 2016
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If your nonprofit organization depends on donations, you know the importance of staying in touch with stakeholders on a regular basis. And while online reports and updates can be extremely helpful tools, direct mail continues to be an effective means of touching base with donors. Read More

Direct Mail Musings: Does Your Mail Format Fit Your Audience and Product?

  • Author: admin
  • Posted on: May 18, 2016
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  If you’re considering a direct mailing for your business or organization, you have a lot of options when it comes to formats. There are self-mailer brochures, conventional letter packages, postcards or even jumbo (oversized) self-mailers. So which format fits your mailing needs best? Read More

Direct Mail Tips: How (not) to Pack a Postcard

  • Author: admin
  • Posted on: May 13, 2016
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  The number of companies using postcard mailings as a part of their overall marketing strategies is constantly increasing. It’s easy to understand the appeal. Card mailings can be quick to produce and they are considerably less expensive than more involved direct mail packages. Read More

Look What’s Back: Chipotle and Direct Mail Postcards!

  • Author: admin
  • Posted on: May 9, 2016
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  To say that fast-food giant Chipotle has been through a tough stretch lately is a huge understatement. After dealing with outbreaks of E.coli in some of their restaurants, the chain has some serious work to do in order to restore customer confidence and boost sales. Interestingly, a big part of that effort for Chipotle involves using direct mail to re-establish the brand in the minds of the public after its nearly crippling struggles. Read More

I Threw This Mailer Away 10 Times … Before I Read It

  • Author: admin
  • Posted on: May 4, 2016
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  Last week I received a piece of direct mail I’d seen many times before. I knew I’d thrown this particular mailer away at least 10 times before—without bothering to read it—but this time I kept the mailer and read it. Why did I do that? Read More

Shock Value: How Provocative Direct Mail Can (and Does) Work

  • Author: admin
  • Posted on: March 10, 2016
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  Over the years, several major marketing campaigns have been pulled because they were just too shocking, too controversial and too risqué. From Benetton ads in the 1980s to controversial campaigns about child abuse to Pony’s “Black Jesus” ad from 2004, countless ads have been deemed too controversial for mainstream media. PETA, in fact, has built a multimillion-dollar organization on ads that are made to shock. Read More