Tag: Direct Mailer
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How to Write a Great Fundraising Letter
Sometimes we get so focused on the marketing technology that’s at our fingertips that we lose sight of what our real marketing goals are. Successful marketing isn’t about reaching the maximum number of people for the smallest amount of money. It’s really about reaching the right people with the right…
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What is a Self-Mailer? Why Choose One?
Every If using direct mail is part of your overall marketing strategy (and there are some really good reasons that it should be), you have a number of options when it comes to getting your message out.