Direct Mail Ideas for All the Senses
Direct mail has always been a visual medium, and that’s never going to change. However, if your pieces are already working well on the visual front, then maybe it’s time to take your direct mail to the next level and stimulate one or two more senses? After all, the goal is to engage and intrigue. If you can get your prospect’s attention on more than one level, you might be on to a winning direct mail strategy. Read More