13 Holidays That Offer Direct Mail Marketing Potential

  • Author: admin
  • Posted on: May 30, 2016
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  Everyone knows holidays are great for advertising purposes, including direct mail marketing. And there’s a good chance you’re already capitalizing on widely celebrated events like Christmas, Valentine’s Day and Halloween. But there are all kinds of wacky national “holidays” you could be taking advantage of, too. We’ve highlighted a few interesting choices for you. Read More

10 Great Free Tools, Fonts and Tricks for Direct Mail Design

  • Author: admin
  • Posted on: May 22, 2016
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  Many companies choose to design their own direct mail pieces. Some prefer to save money on the graphic design; others want to be in control of their brand. Whatever the reason, if you’re tackling your own graphic design, we’ve got a few great tools, fonts and tricks you can download and use for free! Read More

Direct Mail Musings: Does Your Mail Format Fit Your Audience and Product?

  • Author: admin
  • Posted on: May 18, 2016
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  If you’re considering a direct mailing for your business or organization, you have a lot of options when it comes to formats. There are self-mailer brochures, conventional letter packages, postcards or even jumbo (oversized) self-mailers. So which format fits your mailing needs best? Read More

Look What’s Back: Chipotle and Direct Mail Postcards!

  • Author: admin
  • Posted on: May 9, 2016
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  To say that fast-food giant Chipotle has been through a tough stretch lately is a huge understatement. After dealing with outbreaks of E.coli in some of their restaurants, the chain has some serious work to do in order to restore customer confidence and boost sales. Interestingly, a big part of that effort for Chipotle involves using direct mail to re-establish the brand in the minds of the public after its nearly crippling struggles. Read More

What Is Tree-Free Paper, and How Can It Help Your Direct Mail Marketing?

  • Author: admin
  • Posted on: May 6, 2016
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  There’s no denying it: people are becoming more environmentally conscious. From electric cars to recyclable coffee pods, consumers are more aware than ever of green issues, global climate change and other environmental matters, and they are voting with their feet and their wallets. Read More

Yes! You Can Save on Direct Mail, and Here’s How

  • Author: admin
  • Posted on: April 19, 2016
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  Direct mail has been around for a long time, and it’s still one of the most effective marketing tools out there, delivering a marketing ROI that blows newer technologies – like email marketing – out of the water. However, while it’s completely true that direct mail is a great way to market any business, there’s no denying that there is an initial investment and that it is a numbers game. That means that you need to reach more targeted people with your message in order to reap the benefits. Read More

Tips for Direct Mail Fundraising Success

  • Author: admin
  • Posted on: April 9, 2016
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  Direct mail has been a great way to raise funds for a long time, and for a good reason: people tend to be more receptive to direct mail requests for donations than they are to phone calls asking for the same thing. This type of fundraising request is less invasive, but still delivers results.So if you’re looking for ways to start or improve your direct mail fundraising campaign, read on. We’ve listed our top tips for fundraising direct mail campaign success to help you make the right choices. Read More