In the 1949 Broadway production of Gentlemen Prefer Blondes, Carol Channing crooned that “Diamonds Are a Girl’s Best Friend”—wisdom that has gone undisputed ever since.  But times have changed and there’s a… Read More

There was a time—not all that long ago—when business people were wondering if this “Internet Thing” was really going to develop into something. There were those who claimed that the Internet was… Read More

So…pebbles or breadcrumbs? Which marketing technique do you prefer? Huh, you say? Hansel and Gretel were two enterprising kids in a tough predicament. Overhearing a nefarious plot to abandon them in the… Read More

We all know the fable from Aesop about the tortoise and the hare. Slow and steady wins the race, right? But is that still true when it comes to marketing in today’s… Read More

In previous posts, we’ve talked about how blogging can help builders and remodelers establish themselves as trusted experts. We’ve also talked about how… Read More

If you’ve been following our recent postings about how builders and remodelers can effectively market themselves in today’s economy you might come… Read More

Even if you’re convinced of the value that blogging can bring to your building or remodeling business, you’re… Read More

Ask most consumers what they think of marketing and they’ll tell you it’s some company pushing them to buy something they may or may not want. Those of us involved in marketing may claim that’s an inaccurate definition of marketing… Read More

If you’re a builder or remodeler you may wonder what all the fuss about blogging has to do with you. You may think: “I’m a builder, not… Read More

Pop quiz: What one thing most strongly influences purchasing decisions? Answer: Trust! Imagine yourself planning to buy a pricey laptop. Which recommendation would you trust – the network administrator at your office,… Read More